Hedonic Test Analysis and Feasibility of The Selling Price of Cocoa Seed Waste Products in PT XYZ Kulon Progo, Yogyakarta

Innovative use of waste into herbal beverage products the treatment process starts from stage roasting cocoa beans, breaking beans and peeling skin, sorting, drying, preparation packaging materials, filling mixing, giving silica gel labelling expiration date. The raw materials needed are bean husk, dried cardamom, cinnamon powder. While material uses PET plastic bottle packaging. Before product is marketed, it necessary to conduct a feasibility analysis selling price. shows that price chocolate Rp. 15,000 feasible because profit taking 48% with per unit more than cost unit. net margin 32.6% means company considered efficient in determining its successfully controlling costs NPM figure > 5%. Hedonic tests were also conducted determine consumer acceptance through hedonic test 20 panelists based on parameters color, aroma, taste, scale 1 consumers do not like very much, 2 does it, 3 likes 4 much. average level preference for color 3.58, aroma 3.31, taste 3.47, 3.84 which indicates these parameters.